Destination marketers can spend a lot of time and money to get a traveler’s attention. Sometimes all it takes is the right video or ad to be the deciding factor in our next get away. But can that backfire? Have you ever seen a commercial or video for a travel destination that turned you off from going there? Maybe you didn’t like the message they were sending or the audience they were targeting doesn’t fit your demographic so you went somewhere else? Share your story. I’d love to know
